Standard is run by Crystal Langley.
I don't just make things look good. I build the systems that make good work repeatable.
Creative executive. 15+ years building design strategy across gaming, technology, and lifestyle. I work at the intersection of brand, product, and operations. I've led teams, built creative functions from scratch, and collaborated directly with CEOs to scale what their companies look like and how they show up.
When I'm not directing and building creative teams, I consult for companies that need senior creative leadership without the full-time hire. My clients have included organizations across healthcare, game development, and humanitarian programs. I've also taught as a design lecturer at San Francisco State University, because I believe the next generation of creative leaders should understand systems, not just aesthetics.
[Rodney also has some input into my creative process]
EXPERIENCE
CURRENTLY
- · Building an AI-native app, solo.
- · Fiddling with old technology and new PC builds.
- · Training for a half marathon.
- · Taking roadtrips with the dogs.
AI-integrated creative pipelines, Creative and Brand Direction, Platform Design, and anything in-between.
Available for senior level engagements. I like building the thing and the system that makes more of the thing.
- Direction Creative & Brand
- Systems AI-integrated Pipelines
- Platform Brand & Product Design
- Engagement Fractional / Advisory
- Availability Open for Q2 2026