Crystal Langley

Crystal Langley

Creative Director / UI UX Director

Fifteen years building product and brand systems across gaming, technology and lifestyle. I led UI and UX at Telltale Games through the Game of the Year winning Walking Dead, built a luxury wine platform across six years and constantly tinkering with random ideas whenever possible.

Product and UI UXDesign systemsCreative directionBrand systemsAI pipelines
15+Years UI UX and product design
8Years at Telltale Games
GOTYGame of the Year winning Walking Dead
6Years building Sommsation

Selected work

Five projects
VP Design and Creative2020 to 2026Sommsation

Sommsation

Private · 01

A luxury DTC wine platform supporting independent producers from Napa Valley to New Zealand. I spent six years as VP of Design and Creative building the brand and the systems behind it.

UI/UX Department Lead2011 to 2018Telltale Games

Telltale Games

Private · 02

Eight years designing UI and UX for narrative games shipped across web, mobile, PlayStation, Xbox and Wii U, including the Game of the Year winning Walking Dead.

Consulting Lead Designer2020 to 2022Strivers

Strivers

Private · 03

The St. James training program taken past the building, into a mobile app for those who couldn't reach their 450,000 square foot facility. I led design as consulting lead across the brand, app and launch.

Product Designer2019 to 2020Sequoia Benefits

Sequoia Benefits

Private · 04

Benefits administration for companies that cannot afford ambiguity. I was one of three people on the product team, covering research, design and delivery across a platform redesign and mobile rebuild.

Brand and Creative Direction2026Donblas

Donblas

Private · 05

A legal AI platform that models outcomes as probability rather than prose. I took it from a stock photo homepage to a category defining brand system, proven in code.

Approach

I treat creative, brand and marketing as operable systems. Building a foundation that can quickly scale your teams as business grows. The system keeps working after the launch, and I build in the integrations to keep it running without me.

Services

Senior creative leadership without the full time hire. I come in, build the system, design the strategy, see through execution, then train the team to run it.

Creative directionDesign systems and UIFractional design leadership