Work / Donblas.AI

Building a brand and a product family for legal AI.

Role
Creative Director & Platform Designer
Timeline
2025 -- Present
Scope
Brand Identity, Voice, Design System, UI/UX
Industry
Legal AI
Donblas.AI brand hero
The Challenge

Building trust in the hardest category.

Legal AI is the hardest place to build trust. The audience is trained to spot weak arguments and weaker brands. Donblas.AI needed a brand the legal industry would take seriously and a product family that operators could actually use. One studio. One creative direction. Brand, website, and three working products from the same source.

3
Digital Products
1
Unified Design System
04
Brand Phases Built
Legal AI
Industry
01 -- Brand & Website

Authority that an associate would actually open.

I led brand and website end-to-end: tone, copy, visuals, aesthetic, and creative direction. The brand had to hold two contradictory truths at once. Authoritative enough to land in front of a partner. Accessible enough that a junior associate would actually open the email.

Donblas.AI brand identity
Tone & Voice
Authority and accessibility, applied across website copy, product UI, and sales materials. One voice across every surface, regardless of audience.
Visual Aesthetic
Restrained, editorial, built to age well in a category that ages fast. The visual system reads as legal-grade, not Silicon Valley-grade.
Website Copy & Content
Long-form positioning that reads like a point of view, not a pitch. Designed to be quoted by a senior partner who didn't write it.
Creative Direction
Photography, illustration, and motion direction documented for cross-team use. Anyone on the team can ship on-brand without a creative review.
Donblas.AI brand spread one Donblas.AI brand spread two
"One studio. One creative direction. Brand, website, and three working products from the same source." Crystal Langley
02 -- Digital Products

Three products. One design system.

I designed three core products that share one design system: Trial Trainer, Outcome Predictor, and the 547 tool. Different audiences, different jobs, one coherent visual and interaction language. Built to ship fast, hold up under stress, and scale across the product family without rebuilding from scratch.

Donblas.AI product family overview
Trial Trainer
UI/UX for an AI-assisted trial preparation environment. The interface has to disappear into the work in high-cognitive-load moments. Designed for clarity under pressure.
Outcome Predictor
UI/UX for a probability and outcome modeling tool. Translates statistical complexity into something a working attorney can act on in under thirty seconds.
547 Tool
Platform design for the 547 tool. Built on the same design system foundation, tuned to the workflow and audience specific to its use case.
Unified Design System
One design system underpins all three products: tokens, components, interaction patterns, and accessibility rules. Every product inherits the brand and the platform foundation by default.
03 -- The Operating System

Built into the same 10-phase framework.

Donblas slotted into the same brand and creative operating system running across the rest of the portfolio. Foundation, Visual Identity, Voice, and Digital Presence on the brand side. Design tokens, components, and interaction patterns on the platform side. Same documentation, same scoring rubric, same hand-off protocols. The work isn't a one-off. It's installed.

Donblas.AI operating system phases
Brand Phases 01–04
Foundation, Visual Identity, Voice, and Digital Presence. Closed in sequence with documented inputs and outputs at every phase.
Design Tokens
Color, type, spacing, and motion tokens shared across Trial Trainer, Outcome Predictor, and the 547 tool. Brand and platform speak the same vocabulary.
Component Library
Reusable UI components built once, used across every product surface. Accessibility rules baked in, not bolted on.
Hand-off Protocols
Documented hand-offs between design, engineering, and content. The system is portable across the team, not stuck in my head.

Let's build together.

yocrystallangley@gmail.com

Northern California · Available globally · Q2 2026 open

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